TBoI chapter
Early in the chapter I had some difficulty in thinking of 'creativity' as something concrete enough to be subject to selection pressure. The primary question of the chapter is how creativity evolved when innovation was practically non-existent for most of human evolution. DD cites specific difficulties I won't delve into. But the conclusion makes sense: creativity evolved to assist the replication of memes.
The difficulty in meme replication is you never have direct access to the representation of the meme in someone else's mind; you only have access to their behavior. The only way for you to access the meme itself is to conjecture and criticize.
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